Posts made in February, 2011

Still using SWOT lists? Maybe your planning process is a weakness.

Posted by on Feb 22, 2011

Are you still kicking off strategic planning with a SWOT analysis? If you are, maybe you should list “outdated and potentially dangerous strategic planning process” as your first weakness! Here’s why. The Weaknesses on your SWOT list may be worse than just a waste of time – they may actually increase your risk of failure!  The only weaknesses that matter are deficiencies in the critical success factors required for your new strategy. But you won’t know what they are until you’ve drafted the new strategy and identified the critical success factors required for that specific strategy. Even...

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Is lack of clarity delaying implementation of your big strategic initiative?

Posted by on Feb 13, 2011

Popular mythology asserts that university professors are isolated from the real world and waste money on esoteric and irrelevant research. But that’s not what I saw in a recent planning session held at UC Davis in January. The session brought together scientists from 4 universities, 2 each from California and Canada. They met to begin planning what they hope will revolutionize the way offices are illuminated everywhere. They faced a daunting – and common – roadblock in implementation: creating a plan for something no one in the room had ever done before. In their case, achieving their...

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Branding – More Than Skin Deep

Posted by on Feb 3, 2011

Over the years, several of our clients have retained advertising agencies to help boost their visibility and image in the market. While clients often think this will be limited to logos, images, slogans and ad copy, many ad agencies view it as an opportunity for rebranding. This carries a hidden risk. We’ve seen executives approve an exciting new brand before fully understanding its strategic implications and before integrating supporting changes into their strategic plan. At best, this slows the implementation of the new brand. But worse, it may require backing away from the new brand...

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