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Still using SWOT lists? Maybe your planning process is a weakness.

Posted by Rick Knowlan on Feb 22, 2011

Are you still kicking off strategic planning with a SWOT analysis? If you are, maybe you should list “outdated and potentially dangerous strategic planning process” as your first weakness! Here’s why. The Weaknesses on your SWOT list may be worse than just a waste of time – they may actually increase your risk of failure! The only weaknesses that matter are deficiencies in the critical success factors required for your new strategy. But you won’t know what they are until you’ve drafted the new strategy and identified the critical success factors required for that specific strategy. Even...