Branding – More Than Skin Deep
Posted by Rick Knowlan on Feb 3, 2011
Over the years, several of our clients have retained advertising agencies to help boost their visibility and image in the market. While clients often think this will be limited to logos, images, slogans and ad copy, many ad agencies view it as an opportunity for rebranding. This carries a hidden risk. We’ve seen executives approve an exciting new brand before fully understanding its strategic implications and before integrating supporting changes into their strategic plan. At best, this slows the implementation of the new brand. But worse, it may require backing away from the new brand...
Read MorePopular Posts
- Are you screening social media profiles of prospec…Are you screening social media profiles of prospective [...]Posted on January 15, 2014
- “We’ll stop beating that dead horse when it stops…“We’ll stop beating that dead horse when it [...]Posted on January 13, 2014
- “Sometimes logic fails and values help guide your…“Sometimes logic fails and values help guide your decis [...]Posted on January 12, 2014
Recent Tweets
- Are you screening social media profiles of prospective new hires? You may reconsider after you read this. profitguide.com/manage-grow/hu… 9 days ago
- “We’ll stop beating that dead horse when it stops spitting out money”. If that’s your strategy, call me. knowlan.com 11 days ago
- “Sometimes logic fails and values help guide your decision”: a scandal at McKinsey and the company’s response. nytimes.com/2014/01/12/bus… 12 days ago
Archives
Post History
- ► 2014 (3)
- ► 2013 (21)
- ► 2012 (11)
- ► 2011 (25)
- ► November (1)
- ► September (3)
- ► July (4)
- ► June (4)
- 20 Tips for Successful Strategy Implementation: Part IV - Evaluation and Adjustment
- 20 Tips for Successful Strategy Implementation: Part III - Tracking and Managing Progress
- 20 Tips for Successful Strategy Implementation: Part II - Aligning Your Organization
- 20 Tips for Successful Strategy Implementation - Communicating Your Strategy
- ► May (3)
- ► April (3)
- ► March (1)
- ► February (3)
- ► January (3)
Recent Comments