Posts Tagged "opinion"

When is a brand promise broken? Who decides? Will Whole Foods soon find out? TELL US WHAT YOU THINK.

Posted by on May 9, 2011

Is a brand promise broken when customers feel it is, even if the facts don’t support their feelings? A recent case involving Whole Foods Markets may soon test this question. A few weeks ago a Florida judge decided to allow a lawsuit to proceed against Whole Foods Market Inc. (WFMI). The suit alleges that the company violated Florida’s deceptive trade practices law by knowingly selling frozen vegetables grown by prisoners on a Chinese farm irrigated from a polluted river, and owned by the Chinese government. The produce was allegedly certified as organic by another government-owned company,...

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