Are you wasting time and money tracking the wrong performance in the wrong ways?
Posted by Rick Knowlan on May 29, 2011
Measurement matters. It can help managers to allocate resources, identify emerging problems, make decisions, and focus effort on the right problems and opportunities. But accurate and reliable measures of performance are few and far between. It seems we always have metrics – just not the right ones. Albert Einstein summed it up neatly when he said: “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted”. Measurement usually focuses on traditional “countable” value – revenue, profit, ROI, etc. These are both vitally...
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