Posts made in May, 2013

Did branding decide the BC Election? I say yes. ht…

Posted by on May 17, 2013

Did branding decide the BC Election? I say yes....

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Did Branding Decide the BC Election?

Posted by on May 17, 2013

There seems to be much puzzlement about how the NDP lost the election on May 14 when the polls over the past year suggested it would be a rout in the other direction. But I wonder how much brand confusion has to do with it. The NDP has tried over the last few campaigns to redefine itself as more “business friendly”. That was the thrust of Carol James’s last term, and it was certainly part of Dix’s plan during the past year or so. But that isn’t the NDP’s “brand”. They’re not known by their core supporters as the “business...

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1-800-GOT-JUNK? founder Brian Scudamore illustrate…

Posted by on May 16, 2013

1-800-GOT-JUNK? founder Brian Scudamore illustrates the “leverage” principle of strategy design. Where’s your lever?...

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