Posts made in May, 2011

Are you wasting time and money tracking the wrong performance in the wrong ways?

Posted by on May 29, 2011

Measurement matters. It can help managers to allocate resources, identify emerging problems, make decisions, and focus effort on the right problems and opportunities. But accurate and reliable measures of performance are few and far between. It seems we always have metrics – just not the right ones. Albert Einstein summed it up neatly when he said: “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted”. Measurement usually focuses on traditional “countable” value – revenue, profit, ROI, etc. These are both vitally...

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When is a brand promise broken? Who decides? Will Whole Foods soon find out? TELL US WHAT YOU THINK.

Posted by on May 9, 2011

Is a brand promise broken when customers feel it is, even if the facts don’t support their feelings? A recent case involving Whole Foods Markets may soon test this question. A few weeks ago a Florida judge decided to allow a lawsuit to proceed against Whole Foods Market Inc. (WFMI). The suit alleges that the company violated Florida’s deceptive trade practices law by knowingly selling frozen vegetables grown by prisoners on a Chinese farm irrigated from a polluted river, and owned by the Chinese government. The produce was allegedly certified as organic by another government-owned company,...

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Increase strategic payoff and reduce risk by increasing your strategic agility

Posted by on May 3, 2011

In last week’s article on strategic planning for crises, we raised two questions: 1. How can you improve the quality of your strategic decisions about uncertain future events and conditions? 2. How can you minimize the inherent risks without giving up good opportunities? This week, we’ll provide our answers. Most articles about planning under uncertainty move quickly to the probability of risks and their anticipated impact. Having run many Monte Carlo simulations, we know how subjective the inputs to these calculations can be. We prefer a different approach. We think planning under...

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